Combining the GPS, altimeter and compass on a user’s smartphone with our proprietary algorithm and one-of-a-kind Storefront and Map Entrance Database, we are able to detect exactly what venue a user has entered. You can then activate or personalize your mobile app based on the user’s venue.
Currently, it is impossible to accurately determine what venue a user is visiting because maps are not granular enough. Google and Apple Maps only show individual buildings and do not properly place venues in the buildings themselves. We have created the world’s first storefront and entrances database to provide precise venue recognition.
For the first time, app developers can access detailed analytics on the location information collected by their applications. Through reporting they’ll learn the type of venues users frequent, and gain insights about users’ preferences and behaviors.
SocialRadar takes networking up a notch by pairing your location data with your social networks and sharing information about whoever is around you, in real time, so you can make loose connections strong ones.
Nov 11 2014
Mobile user segmentation is a competitive market as well, with a number of services that allow developers to dive into an app’s user demographics (age, gender, income, etc.), interests, context, time/time of day, and other app-specific events. But if SocialRadar’s promises of better location accuracy and reduced battery drain hold true, it could find footing in the location-based app niche within that broader market.
Jan 30 2014
In addition to greater awareness of who is around you, SocialRadar can also be used to plan outings with friends, meet new people with relevant interests, remember how you know somebody you encounter, and for effective networking.