Moving past the computer revolution aimed to link every machine to every other machine through the Internet, beacon technology wants to reach people within a few meters of their transmitting devices. See the implications this will have in the professional world.
Pinterest’s Place Pins now will automatically read map info, contact information, store hours, reviews and directions. This push will generate additional revenue for the company and open doors for future marketers.
A significant percentage of location data in the mobile ad ecosystem – anywhere from 30% – 70% – is of insufficient quality for appropriate use in location based mobile ad targeting, measurement, or analytics. In a previous post, Validating Mobile Ad Location Data at Factual, we describe the different reasons for this and the variety of … Continue Reading
New York based non profit, Trek Medics International, partners with the American Red Cross to utilize location-based tools to activate bystanders or locate a health care professional near someone who is experience a medical emergency.
When Xcode 7 was officially released on Sept 16, feedback from developers started flowing in that they were seeing a ton of warnings building their apps with LocationKit, our advanced location manager framework for iOS (and Android too, but of course that was unaffected here!).
We started scouring the web for similar issues and were unable to find much information about the issue as apparently it was brand new. So, after a lot … Continue Reading
About The Author Nathan Chandra Nathan is a creative entrepreneur who thrives in start-up style businesses. He is currently the CEO & Co-Founder of WeLink, a location-based social media monitoring and engagement platform.
Location based social monitoring is a rich opportunity for businesses that can leverage local social data. Stadiums are perfect for location based social monitoring due to the volume of social media activity that guests post and … Continue Reading
Gathering rich location-based information on your users is just just a few simple steps away. Our VP of Engineering, Victor Quinn, walks us through the ease of a LocationKit integration. Check out the video below and begin to harness the most advanced location SDK.
Welcome to your first project that LocationKit. In this video we’re gonna show you how to start LocationKit, how to get a single location … Continue Reading
Last time I discussed some background about how making the SocialRadar consumer app led us to develop a lot of the core technology we’ve baked into LocationKit – specifically around higher accuracy location and lower battery drain.
Here we’ll continue our journey into insights we’ve gained and built into LocationKit, our advanced location manager SDK, which … Continue Reading