Location-Based News: Oct. 16th Round-Up

By Austin Cappa  |  October 16, 2015

This entry was posted in Uncategorized tagged

Place Pins will also suggest places users can visit near their detestation, like restaurants, for example.

Pinterest Doubles Down With Location-Based Service (Advertising Age)

Pinterest’s Place Pins now will automatically read map info, contact information, store hours, reviews and directions. This push will generate additional revenue for the company and open doors for future marketers.

Getting the Most out of Hyperlocal Social Media Marketing (Street Fight)

Facebook’s marketing and advertising products for small businesses cause local merchants to love social media. However, there is still a gap between what small businesses really need from the medium.

LBS technology still in trial phase for most companies (Tech Target)

Companies are trying out location-based services as a way to enhance customer experience. But the technology has a long way to go to realize it’s full promise.

5 Ways How Beacon Technology is Helping Brands Transform Marketing (MarTech Advisor)

Beacon technology is being leveraged by leading brands to deliver an unmatched customer experience. Here is how they are transforming marketing and promotional activities

Connecting the Local-Mobile Economy, One Step at a Time (Street Fight)

Although location-based advertising has the potential to expand company reach, local small business have been slow to integrate.


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