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Putting the ‘Cult’ In ‘Company Culture’

By Jeff Nyveen  |  January 20, 2015

It’s not enough to just have a company culture. You must sell it as much as your product or service.

In recent years, we’ve heard plenty about companies creating a culture intended to boost morale and productivity. But the creating of a company culture is nothing new. What is relatively new is the promoting of your company’s culture. It’s not enough to have one. You must sell it, too–sometimes, it feels, as much as your product or service.

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