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SXSW Interactive Wrap-Up: So Much Fest, So Little Time – Location-Based Social Networking

By Jeff Nyveen  |  March 13, 2014

Not too long ago, Highlight was the hot app at SXSW. Highlight marries GPS data and the social media profiles of your connections — and strangers who choose to share this data — to let you know who’s close by, where they’re at and whether they’re walking, riding or idle. This idea never quite caught on, but leaders of Highlight and a similar app — SocialRadar — think they’re just early to a coming trend. SocialRadar launched earlier this year and is also marrying social check-ins with Facebook, Twitter and LinkedIn profile information so that when you walk into a crowded room, you can check the app to see why someone across the room looks so familiar.

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