SocialRadar News

November 12, 2014

SocialRadar Acquires Gridskippr

Combined Company to bring new Advanced Location Manager and Customer Insights Software Development Kit (SDK) to market for App Developers

WASHINGTON, D.C. — SocialRadar, Inc., the company that provides real-time information and location technology, today announced the acquisition of Gridskippr, a firm that developed the most advanced location manager and mobile advertising technology for smartphone apps. The acquisition will allow SocialRadar to deliver a complete set of solutions around location-based technology both in SocialRadar’s consumer app and as an SDK for third-party developers who want to include this powerful technology in their own applications.

“Over the last year SocialRadar worked closely with Gridskippr to develop technology for our consumer app that significantly improved location accuracy, reduced battery drain and generated detailed insights on our users.” said Michael Chasen, CEO of SocialRadar. “We have spoken with numerous app developers who have requested this same type of functionality for use within their own applications. With the acquisition of Gridskippr, we can now provide this technology as an SDK for any mobile application.”

At the 2014 Apple Worldwide Developers Conference Apple noted that over 680,000 apps on the App Store – almost half of all mobile iPhone mobile apps – use location data. And now, for the first time, developers will be able to utilize location technology to generate better data and additional insights on their users. The new SocialRadar SDK – built on Gridskippr technology – will offer app developers the ability to do the following:

  • integrate a leading edge advanced location manager that improves accuracy, provides venue and event data, and minimizes battery drain;
  • gain detailed location insights on their users; and
  • generate revenue working directly with advertisers.

“We are excited that with this acquisition SocialRadar is now able to bring their advanced location technology more broadly to the market,” said Dayna Grayson, Partner at NEA, one of the world’s largest and most active venture capital firms. “Increasingly, we see through our investments at NEA that mobile app developers need more refined, specific location data on their users. We think SocialRadar’s new SDK will enable applications at all stages of growth to understand their users better.”

District Capital Partners acted as exclusive financial advisor to SocialRadar. App developers interested in the SocialRadar SDK should visit socialradar.com/sdk to sign up for exclusive access.

About SocialRadar

SocialRadar is building technology that gives you real-time information and location on the people around you. With an innovative mobile application and a technology platform for iOS and Android, SocialRadar will fundamentally change the way people connect online and in the real world. Based in Washington, DC SocialRadar was founded by Michael Chasen, who was the previous co-founder and CEO of Blackboard which he took public in 2004 and subsequently sold for $1.7b to Providence Equity Partners in 2011.

For more information, please visit socialradar.com or connect with us on Facebook at www.facebook.com/socialradarapp or on Twitter @socialradarapp.

Media Contact

Shana Glenzer
VP Social Marketing, SocialRadar
shana@socialradar.com
(202) 578-5342