SocialRadar has announced the acquisition of Gridskippr, a firm that developed the industry’s most advanced location manager and mobile advertising technology for smartphone apps. The acquisition will allow SocialRadar to deliver a complete set of solutions around location-based technology both in SocialRadar’s consumer app and as an SDK for third-party developers who want to include this powerful technology in their own applications.
Over the last year, our team at SocialRadar worked closely with Gridskippr to develop technology for our consumer app that significantly improved location accuracy, reduced battery drain, and generated detailed insights on our users. App developers have regularly requested this same type of functionality for use within their own applications. With the acquisition of Gridskippr, we are now a one-stop shop for this functionality.
The founders of Gridskippr recognized a growing trend, noted at the 2014 Apple Worldwide Developers Conference, that over 680,000 apps on the app store – almost half of all mobile iPhone mobile apps – use location data. So they continued to refine their advanced location technology and generate even better data on their users.
The new SocialRadar SDK – built on Gridskippr technology – will offer app developers the ability to do the following:
integrate a leading edge advanced location manager that improves accuracy, provides venue and event data, and minimizes battery drain
gain detailed location insights on their users
generate revenue working directly with advertisers