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Location-Based News: Nov. 4th Round-Up

By Austin Cappa  |  November 4, 2015

Beacons in business: 8 ways to leverage location services (InfoWorld)

Moving past the computer revolution aimed to link every machine to every other machine through the Internet, beacon technology wants to reach people within a few meters of their transmitting devices. See the implications this will have in the professional world.

This iOS app could bring indoor location services in Apple Maps (ZDNet)

Apple takes on another big step in indoor mapping, launching an … Continue Reading

Location-Based News: Oct. 16th Round-Up

By Austin Cappa  |  October 16, 2015

Pinterest Doubles Down With Location-Based Service (Advertising Age)

Pinterest’s Place Pins now will automatically read map info, contact information, store hours, reviews and directions. This push will generate additional revenue for the company and open doors for future marketers.

Getting the Most out of Hyperlocal Social Media Marketing (Street Fight)

Facebook’s marketing and advertising products for small businesses cause local merchants to love social media. However, there is still a gap between what small … Continue Reading

Investigating Various Pathologies of Low Quality Location Data #1 – App Permission

By Austin Cappa  |  October 7, 2015

This article was originally posted by Spencer Tipping and Vikas Gupta of Factual on October 1st, 2015

A significant percentage of location data in the mobile ad ecosystem – anywhere from 30% – 70% – is of insufficient quality for appropriate use in location based mobile ad targeting, measurement, or analytics. In a previous post, Validating Mobile Ad Location Data at Factual, we describe the different reasons for this and the variety of … Continue Reading

Location-Based News – Oct. 2 Round-Up

By Austin Cappa  |  October 2, 2015

Location-based tools could boost timely medical responses (Tech Target)

New York based non profit, Trek Medics International, partners with the American Red Cross to utilize location-based tools to activate bystanders or locate a health care professional near someone who is experience a medical emergency.

Thinknear Announces Launch of ThinkPolitical(TM) Toolkit (CNN Money)

Location technology service, Thinknear, launches new mobile advertising solution designed to enable political marketers to effectively engage with voters … Continue Reading

Solved: Xcode 7 Static Library Warnings

By Victor Quinn  |  September 26, 2015

Background

When Xcode 7 was officially released on Sept 16, feedback from developers started flowing in that they were seeing a ton of warnings building their apps with LocationKit, our advanced location manager framework for iOS (and Android too, but of course that was unaffected here!).

We started scouring the web for similar issues and were unable to find much information about the issue as apparently it was brand new. So, after a lot … Continue Reading

Top 3 Benefits Of Location Based Social Monitoring For Stadiums

By Austin Cappa  |  September 21, 2015

About The Author
Nathan Chandra
Nathan is a creative entrepreneur who thrives in start-up style businesses. He is currently the CEO & Co-Founder of WeLink, a location-based social media monitoring and engagement platform.

Location based social monitoring is a rich opportunity for businesses that can leverage local social data. Stadiums are perfect for location based social monitoring due to the volume of social media activity that guests post and … Continue Reading

LocationKit iOS 2.2.5 released!

By Victor Quinn  |  September 16, 2015

Happy to announce that version 2.2.5 of LocationKit for iOS has been released!

Run pod update or download the latest version of the framework here.

This was mainly a bugfix release. Below I’ve put way more details into some of the highlights.

Lower battery drain for Custom Operation Modes

LocationKit has its default operating mode which we informally call “best for venue detection” which couples the highest accuracy venue detection with the lowest battery … Continue Reading

Your First Project With LocationKit (Video Tutorial)

September 11, 2015

Gathering rich location-based information on your users is just just a few simple steps away. Our VP of Engineering, Victor Quinn, walks us through the ease of a LocationKit integration. Check out the video below and begin to harness the most advanced location SDK.

 

Video Transcript 

Welcome to your first project that LocationKit. In this video we’re gonna show you how to start LocationKit,  how to get a single locationContinue Reading

Location-Based News Round-up: 9/4/15

By Austin Cappa  |  September 4, 2015

Estimote Creates An Indoor Location System Using Beacons And “Nearables” (TechCrunch)

Estimote releases location aware stickers called “Nearables” to enhance location tracking of objects as it further combines the digital and physical world.

Area360 raises $3.5M for mobile location tech platform, relocates HQ from New Zealand to Seattle (GeekWire)

New Zealand based company relocates to Seattle following their SeriesContinue Reading

Target In-Store Beacons: Location News Round up – 8/11

By Austin Cappa  |  August 11, 2015

Mapsense CEO: The Rise of On-demand, Location-based Apps Is a ‘Huge’ Opportunity (Street Fight)

The reliance on mapping software is on the rise within many technology firms. Mapsense CEO, Erez Cohn, discusses the increasing competition in the geolocation space.

Harnessing the power of location-based social media marketing:  An interview with Ground Signal CEO Tony Longo (Directions Magazine)

Ubiquitous smart devices have created a shift in company marketing strategy. Marketing officers now … Continue Reading