Ubiquitous smart devices have created a shift in company marketing strategy. Marketing officers now use location-based social media to track what consumers are talking about, where, and when… all in real-time. Ground Signal CEO, Tony Longo, discusses how companies, now more than ever, are using location-based technology to target consumers.
Target recently announced a move into beacon technology and push notifications, starting in 50 stores. Target joins retail giants – like Simon’s Mall, Macy’s, and Lord & Taylor – to bring the intelligence of online shopping into the physical world.
Advancements in mobile technology has allowed marketers to conceive and measure ideas in a novel way. Using location tracking, advertisers can profile individual consumer activity to model an effective marketing campaign like never before.